„Misli drugačije” (Think different) – Uspeh ne dolazi preko noći.
Brendiranje nije samo smišljanje načina kako da vaša ciljna grupa odabere vas pre nego li konkurenciju. Ono što želite je da klijenti vaš brend vide kao jedino rešenje za svoj problem.
Zato je potrebno da:
jasno pošaljete svoju poruku
potvrdite i dokažete svoj kredibilitet
ostvarite emotivnu povezanost klijenata sa brendom
motivišete kupce da svoj novac ostave kod vas
kreirate lojalnost kupaca
Ako vas drugi imitiraju i porede se sa vama, znači da ste pravi brend.
Jednom kada napravite emotivnu vezu sa svojim klijentima, shvatićete da, bez obzira šta je vaš proizvod ili usluga, da li ste uveli neki novitet ili proširujete delatnost i na druge grane, klijenti ostaju verni.
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